Humble Crumble is a viral British dessert brand serving freshly baked, made-to-order crumbles inside Camden Market at Unit 739, Chalk Farm, NW1 8AH. Expect to pay around £9 per crumble, choose from apple, rhubarb, and seasonal flavors, and enjoy vegan and gluten-friendly options plus unlimited hot custard.

Camden Market draws around 250,000 visitors every week, and one small stall keeps pulling crowds with a very British sweet treat. Humble Crumble turned a humble dessert into a social media sensation, with lines snaking through the market on busy weekends.

What is Humble Crumble?

Humble Crumble calls itself the world’s first dedicated crumble bakery. Founder Kim Innes started the business at Maltby Street Market in October 2018 when she was just 23, selling one thing: warm British crumble with custard.

The concept is refreshingly simple. Every crumble is prepared and baked by hand on site, then built to order in front of you. You pick your fruit base, your crumble topping, and your finish hot custard, frozen custard, torched marshmallow, or something in between.

Sustainability sits at the core of the brand:

• Flour: Wildfarmed carbon-negative flour that sequesters 2.43kg of CO2 per kilo produced
• Fruit: Hand-picked from New Covent Garden Market every morning
• Dairy: Sourced from Northiam Dairy in Sussex, delivered a day after milking
• Vanilla: From Zazou Emporium, supporting small farmers in Madagascar
• Packaging: 100% biodegradable tubs

Humble Crumble now operates five sites, four in London plus one in Bicester Village. Camden Market is one of its busiest and most popular locations.

Where is Humble Crumble in Camden Market?

Humble Crumble sits at Unit 739, Camden Market, Chalk Farm, London, NW1 8AH. It’s within the market complex near Camden Lock, and the easiest way to find it on a busy day is to follow the queue it’s often one of the longest lines in the market.

The nearest tube stations are Camden Town (Northern line) and Chalk Farm. From Camden Town station, it’s roughly a seven-minute walk along the high street toward the canal. No booking is needed; ordering is done on a tablet at the stall.

What’s on the Humble Crumble Camden Market menu?

The Humble Crumble menu changes with the seasons, but the core lineup stays consistent. You start with a fruit base, add a crumble topping, then finish with your chosen toppings. Custard fans get a bonus: unlimited hot custard top-ups with any in-store crumble purchase.

Signature crumbles:

Toppings and add-ons:

• Hot custard (with free unlimited top-ups in store)
• Frozen and cold custard
• Torched marshmallow with meringue and rose petals
• Superfood granola topping
• Chocolate drizzle, almonds, yogurt, and cream

You can also order the “Crumbrulee” a crumble finished with a blow-torched custard top or keep it simple with a pot of just crumble topping or custard.

How much does Humble Crumble cost at Camden Market?

A standard crumble at Humble Crumble Camden costs around £9 when ordered through delivery, while in-store prices tend to run slightly lower. Toppings like marshmallow or extra custard may add to the total. Pots of crumble topping or custard on their own cost about £6.75.

Prices may vary slightly between in-store and delivery ordering.

Is Humble Crumble vegetarian, vegan, and gluten-free?

Humble Crumble is vegetarian by default and offers plant-based crumble toppings and custard. Gluten-friendly options are available too. However, because the kitchen handles eggs, dairy, and large amounts of flour, the brand cannot guarantee zero traces and cannot cater for coeliacs or nut allergies.

Dietary options at a glance:

• Vegetarian: Yes, standard across the menu
• Vegan: Plant-based crumble and custard available (possible cross-contamination with dairy/egg)
• Gluten-friendly: Toppings, custard, marshmallow, granola, and all fruits but not certified gluten-free
• Refined sugar-free: The granola pouch topping
• Not suitable for: Coeliacs, severe nut allergies

If you’re gluten intolerant, tell the team and they’ll help build a suitable crumble.

When is the best time to visit Humble Crumble?

The quietest time to visit Humble Crumble Camden is a weekday afternoon, when queues are shortest. Weekend afternoons draw the longest lines, sometimes 20 to 25 minutes. Winter tends to be busiest thanks to the warm-dessert appeal, while summer visitors often favor the frozen custard and iced toppings.

To make the most of your trip:

• Arrive early: The brand’s own advice is to beat the queues by getting there early
• Go midweek: Fewer crowds mean faster service
• Visit off-peak hours: Late morning or mid-afternoon between meal rushes
• Order delivery: Skip the line entirely via Deliveroo if you’re local

What are the Humble Crumble Camden Market opening hours?

Humble Crumble Camden Market is open seven days a week. Hours run from 10am to 8pm Monday through Thursday, and 10am to 9pm Friday through Sunday, giving weekend visitors an extra hour for a late dessert.

Always check Google Maps for live hours, as times can shift around holidays.

What do reviews say about Humble Crumble Camden Market?

Humble Crumble Camden holds a 4.6 “Excellent” rating across 333 Deliveroo reviews, and diners consistently praise the fresh, made-to-order quality. One reviewer called the crumble “definitely worth the hype,” though a few note that its viral popularity can mean crowding and long waits at peak times.

The most common feedback themes:

• Praised: Fresh flavors, generous portions, friendly service, custard top-ups
• Mixed: Pricing feels steep to some, though many say it’s fair for London
• Watch for: Long weekend queues and busy, crowded conditions

Humble Crumble across London: other locations

Beyond Camden, Humble Crumble runs bakeries at Borough Market, Old Spitalfields Market, and Covent Garden, plus a fifth site at Bicester Village. Each London stall follows the same made-to-order format, though menus can vary slightly by location and season.

The brand also notes that any businesses with similar names and menus are not affiliated with Humble Crumble, so stick to the official locations listed on their website.

Newmarket Ale House Camden: a nearby option

If you want a savory meal near Camden Market before or after dessert, Newmarket Ale House is a nearby pub and restaurant. Reviewers describe a menu featuring lasagne, pizzas, and lamb chops for mains, with sharing starters like pitta, hummus, and olives generally rated as tasty, fresh, and good value.

It makes a practical stop for a full meal, since Humble Crumble focuses only on dessert. Menu prices at Newmarket Ale House vary, so check directly before visiting.

Frequently asked questions

Where is Humble Crumble in Camden?
Humble Crumble is located at Unit 739, Camden Market, Chalk Farm, NW1 8AH, near Camden Lock. The nearest tube stations are Camden Town and Chalk Farm, both within a short walk.

How much does Humble Crumble cost?
A standard crumble costs around £9.15–£9.25 via delivery, with in-store prices slightly lower. Pots of custard or crumble topping cost about £6.75, and a 500g crumble bag is £9.50.

Is Humble Crumble vegan?
Yes, Humble Crumble offers plant-based crumble toppings and custard. However, the kitchen handles eggs and dairy, so it cannot guarantee vegan items are entirely free from traces.

Is Humble Crumble gluten-free?
Humble Crumble offers gluten-friendly options, including toppings, custard, and all fruits. It is not certified gluten-free and cannot cater for coeliacs due to flour used throughout the kitchen.

What flavors does Humble Crumble have?
Core flavors include apple and cinnamon, rhubarb with strawberry and raspberry, and mixed berry. Seasonal specials rotate throughout the year based on freshly sourced fruit.

Do you get free custard at Humble Crumble?
Yes. Every in-store crumble purchase comes with unlimited hot custard top-ups. This applies only to hot custard selected with your order and is not available on takeaway or delivery.

Does Humble Crumble deliver?
Yes, Humble Crumble Camden Market delivers through Deliveroo. Its online shop also ships crumble-making kits UK-wide, with delivery in 2–3 working days and free shipping over £40.

Do I need to book at Humble Crumble?
No booking is required. Ordering is first come, first served via a tablet at the stall. The brand recommends arriving early to avoid the longest queues.

What are Humble Crumble’s opening hours in Camden?
Camden Market opens 10am–8pm Monday to Thursday and 10am–9pm Friday to Sunday. Live hours are listed on Google Maps and can change around holidays.

How many Humble Crumble locations are there?
Humble Crumble has five locations: four in London (Camden Market, Borough Market, Old Spitalfields Market, and Covent Garden) plus one at Bicester Village.